Google Analytics
One of the most popular Google tools available to every website owner for free. If set up correctly, it can provide you with advanced metrics and useful data about your website traffic and help you grow your business.
Analytics
purplestats
accurate tracking implementation and all important insights
Make business decisions based on real data. Get to know your visitors, improve your marketing strategy and enhance user experience.
tracking tools we use
Learn how visitors interact with your website and make informed decisions with
our purplestats service
Google Tag Manager
Google Tag Manager allows you to deploy and manage all your marketing tags in one place without having to modify website code. It natively integrates with Google Analytics and many other tracking tools.
Google Looker Studio
Developed for power users who want to go beyond the data and dashboards of Google Analytics. With Google Looker Studio we can combine all your marketing data in a single dashboard that populates dynamically, and offer you valuable insight about your marketing channels.
Google Optimise
Google Optimise is a website testing and experimentation platform that can help you increase conversion rates and overall improve the user experience by continually testing different offers, layouts, content combinations, etc.
what is included in purplestats
purplestats covers all your tracking, testing, and reporting needs. Whether you need a simple Google Analytics and Facebook Pixel implementation or a complex combination of tags across multiple websites, we’ve got you covered.
Google Analytics account custom configuration
Google Tag Manager implementation
Google Analytics events and goals implementation
Google Ads conversion and remarketing tracking
Facebook Pixel conversion and remarketing tracking
Bing, Twitter, LinkedIn, Yandex Metrica, Hotjar tracking
Custom events and conversion tracking
Google Data Studio custom reports and dashboards
A/B and Multivariate testing
Split URL testing
benefits of having accurate tracking
Optimal decision making
Quality data gives you accurate insights into your business situation and enables optimal decision making at strategic, tactical, and operational level.
Improved website SEO
Being able to see which content performs better and how your audience interacts with it helps you adjust your activities and to get more traction from organic channels.
Development of products and services
The ability to understand current performance and trends helps with identifying viable opportunities for future products and services.
Easier instant campaign management
You don’t need to spend thousands of dollars before realising there is a technical or performance issue with any of your campaigns.
Advanced e-commerce and leads data
Whether you sell physical products, online services, or downloadable software, Analytics reports show you all the important metrics to help get more leads and sales.
FREE
consultation
take the next step towards technical and content optimisation
If you are prepared to discuss your project, kindly press the button below to schedule a complimentary consultation session. This consultation will provide us with an opportunity to delve into the details of your project and explore potential avenues for collaboration.
