purpleblog
Grab a coffee and read our purpleblog
Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
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How to Create a Profitable Facebook Ads Funnel in 7 Steps
Creating an effective Facebook Ads funnel can transform casual browsers into loyal customers. A carefully designed funnel attracts potential customers, nurtures their interest, and ultimately drives them toward conversion, maximising...
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Google Ads Quality Score: 7 Ways to Improve Your Ad Rank
If you’re running ads on Google, your Quality Score is one of the most important factors when thinking about their performance. A higher Quality Score can lead to better ad...
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purpleplanet at 20: The Tools of the Trade
It’s hard not to marvel at how the offering of digital design tools has transformed over the last 20 years. Owning a business during this period hasn’t just been about...
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Integrating Chatbots on Landing Pages: 5 Ways to Improve Engagement
Once you’ve got a great product or service and your marketing has successfully brought leads to your website, business success is achieved through optimising the customer experience. How well does...
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Content Marketing for SaaS: 5 Strategies to Educate and Convert Customers
Regardless of the business in question, those that use content marketing hope to build trust, educate audiences, nurture relationships, and attract customers. Content marketing stands opposed to ‘intrusive’ advertising and...
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UGC in Content Marketing: 5 Benefits and How to Encourage It
User-generated content (UGC) is a unique part of content marketing strategies, inviting your audience to share their experiences of you to further your brand and offering. UGC may be reviews,...
